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Indigo Promotions Ltd, Unit 6, The Business Centre, Barlow Drive, Winsford CW7 2GN
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Copyright © 2026. All Rights Reserved. Indigo Promotions. Company Reg No. 04992437.
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Enter a brand colour as a hex code, RGB or CMYK value and we will find the closest PMS references to quote against. Every project that needs an exact brand colour is matched to a physical swatch before we print, so this is your starting point rather than the final word.
Type a hex value or use the picker to choose one visually.
Values from 0 to 255.
Percentages from 0 to 100. Screen conversion from CMYK is approximate.
Ranked by perceptual closeness. Tap any chip to copy its reference.
Some of the most recognisable brand colours in the world. Tap any one to load it into the finder above and see the closest Pantone references.
Brand names and colours are shown for reference only and remain the property of their respective owners. Hex values are widely published approximations and are not official brand specifications.
A brand colour is one of the fastest ways a company gets recognised. Research suggests people form a first impression of a brand within moments, and colour does a lot of that work before a single word is read. A consistent colour used across packaging, signage, uniforms and merchandise builds familiarity, so customers come to know a brand by its colour alone. That is why getting the colour exactly right, and keeping it the same everywhere, matters so much.
Blue is the most widely used brand colour, favoured by banks, technology firms and healthcare companies because it signals trust and reliability. Red is the next most common, chosen for its energy and its ability to grab attention, which suits food, retail and entertainment brands. Green is closely linked with nature, health and sustainability, while black is used to suggest premium quality and simplicity. The right choice depends on the feeling a brand wants to create, not just on what looks good.
Colour psychology is the idea that different colours prompt different feelings and associations. Yellow tends to feel optimistic and friendly, purple can suggest luxury or creativity, and orange often reads as approachable and good value. These associations are not fixed and vary between cultures, but brands use them deliberately to shape how they are perceived. When you pick a colour for your own merchandise, it is worth thinking about the message it sends as well as how it looks.
The reliable way is to work from a fixed Pantone reference rather than a screen colour, because the same hex code can look different on every monitor and print differently on every material. Once your colour is tied to a PMS number, it can be reproduced accurately whether it is printed on a pen, a tote bag or a mug. If you know your brand colour but not its Pantone reference, use the finder above to get a shortlist, then we will confirm the exact match against a physical swatch before printing.
A few of the things customers ask us most when matching a brand colour for print. If your question is not here, get in touch and we will help.
Enter your logo's colour as a hex code, RGB or CMYK value in the tool above and it will return the closest PMS references, ranked by how near they are to your colour. If you only have the logo file rather than a colour value, send it over and we will pull the colour for you.
Pantone, or PMS, uses pre-mixed inks matched to a numbered reference, so the same colour prints consistently every time. CMYK builds colour from four process inks and can shift slightly between print runs and materials. Pantone is the choice when a brand colour has to stay exact, which is why we match to it for most branded merchandise. For a plain English rundown of other print terms, see our jargon buster.
Paste your hex code into the finder above and switch to the hex tab. The tool converts it and shows the nearest Pantone references. Bear in mind this is a screen approximation, so treat the result as a shortlist to confirm rather than a final answer.
Yes. For any Pantone-matched print or bespoke production run we confirm your colour against a physical swatch before we produce anything, so the finished item matches your brand rather than your screen. Give us your Pantone reference or your artwork and we will take it from there.
Every monitor displays colour slightly differently, so an on-screen swatch is only ever a guide. Two people can view the same hex code and see a different shade depending on their display. This is exactly why we check against a printed swatch before production, and why we never rely on a screen colour alone.
Yes, the colour finder is free with no sign-up. It is here to help you narrow down a brand colour before you order. When you are ready to print, get in touch for an all-inclusive quote covering product, print, origination and UK carriage.
Indigo Promotions Ltd, Unit 6, The Business Centre, Barlow Drive, Winsford CW7 2GN
Copyright © 2026. All Rights Reserved. Indigo Promotions. Company Reg No. 04992437.
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